When it comes to promotion there is a innate fear of it that exists. Sometimes this fear is legitimate and other times it’s a simple lack of understanding, and more often then not it’s fear of being rejected or hated on.
When I confront these three I simply go back to one solution and the solution is that I know my effort, I know that my intention is to help, and that what I am saying is the truth, not fabricated or altered. And when I come From this position, before I press the record button, all the considerations drop.
Remember where you are coming from and why you started your business in the first place. There is involved in creating a message than just placing content into the marketplace. What I am talking about is a deep rooted system of communication that enables your business to survive through extended periods of time.
To not invest or put in the effort to communicate into the marketplace, is a serious violation of your reasons for earning income. If I find myself not wanting to promote or afraid to communicate the very first thing I look at is – what am I telling myself or what has someone told me I shouldn’t do. Identifying these areas I can push forward. Most of the time the thoughts and considerations are flagrant illogic that have nothing to do with my main purpose, and if it is stemming from someone else I always ask myself what was the purpose of what they said? Did that make me feel good or bad? And if bad, why did I listen to it? Why would I allow that kind of talk around me, I don’t anymore, and you shouldn’t either.
What this comes down to is the investment into your own beliefs. If you believe in your products, if you believe in your brand, then I find no fault in speaking the truth, as long as it is truth. Always remember why you started in the first place and I guarantee you can’t make a mistake or have reason to fear promotion.
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