Vanity Metrics Are Killing Your Pipeline: Why Chasing Likes Is Sabotaging Your High-Quality Lead Generation
Vanity Metrics Are Killing Your Pipeline: Why Chasing Likes Is Sabotaging Your High-Quality Lead Generation In the world of advertising, it’s easy to get hypnotized by the flashy numbers—likes, views, impressions, followers. They look great on paper. They feel good in a boardroom presentation. But let’s be honest: vanity metrics are killing your ability to […]