The Lie of Viral Marketing: Why Views Without Control Don’t Build Businesses
The Lie of Viral Marketing: Why Views Without Control Don’t Build Businesses “Just go viral.” It’s the most repeated—and most damaging—advice in modern marketing. Every day, business owners are sold the idea that massive views equal massive leads. That if they post enough short-form videos, use ChatGPT to write captions, and film content on their […]
