When it comes to promotion there is a innate fear of it that exists. Sometimes this fear is legitimate and other times it’s a simple lack of understanding, and more often then not it’s fear of being rejected or hated on.
When I confront these three I simply go back to one solution and the solution is that I know my effort, I know that my intention is to help, and that what I am saying is the truth, not fabricated or altered. And when I comeFrom this position, before I press the record button, all the considerations drop.
Remember where you are coming from and why you started your business in the first place.There is involved in creating a message than just placing content into the marketplace. What I am talking about is a deep rooted system of communication that enables your business to survive through extended periods of time.
To not invest or put in the effort to communicate into the marketplace, is a serious violation of your reasons for earning income.If I find myself not wanting to promote or afraid to communicate the very first thing I look at is – what am I telling myself or what has someone told me I shouldn’t do.Identifying these areas I can push forward.Most of the time the thoughts and considerations are flagrant illogic that have nothing to do with my main purpose, and if it is stemming from someone else I always ask myself what was the purpose of what they said?Did that make me feel good or bad? And if bad, why did I listen to it? Why would I allow that kind of talk around me, I don’t anymore, and you shouldn’t either.
What this comes down to is the investment into your own beliefs.If you believe in your products, if you believe in your brand, then I find no fault in speaking the truth, as long as it is truth.Always remember why you started in the first place and I guarantee you can’t make a mistake or have reason to fear promotion.