Robert Syslo is the founder and CEO of Syslo Ventures, an advertising, marketing and production company. Having been through hardships for most of his life, Robert learned how to hustle and thrive.
Robert was born in Lakewood, New Jersey, and after high school he got an internship in New York City with Michael Mailer Films where he was introduced to the film industry. This was followed by having to suffer through the divorce of his parents and eventually being unhappy in college and dropping out.
“I dropped out and drove across the country to New Mexico. The state offered great tax incentives for film so I felt like I could get in the industry there. I was hired by NBC Universal and the Hilton to film 60 locations around New Mexico and develop ads for those locations, restaurants, hotels, resorts, and so on. Soon after that, I wanted to try my hand at working in Los Angeles and ended up moving there.” Robert shares.
But in Los Angeles Robert found himself in a situation that unfortunately caused him great distress–homelessness. In his search to get out of that unfortunate situation, he ended up working on the islands of Trinidad and Tobago.
“I found a group that I didn’t realize was in Trinidad and Tobago, the last island in the Caribbean. They helped me work every day on what was happening and how I could stabilize myself. I ended up selling my car and took a one-way ticket there. I jumped from island to island between Trinidad and Tobago and Grenada trying to make things right, but I ended up back on the streets with nowhere to go.” Robert recounts.
See the full article here - USA TODAY
by Robert Syslo Jr
During the COVID-19 crisis when it first started to occur I watched as some top level entrepreneurs and businesses all started to retreat. People were losing their jobs, people were panicking about income, the news was very tough to watch, so much so that I stopped watching all news and social media related to it. I remember I sat with my Vice President, Damon Perez, and I told him here is our first big test as a company - what are we going to do to survive this? At that time the SBA Loans were coming available and I consulted several financial experts on whether or not it was necessary to do it.
After much deliberation I decided against doing it and that I was going to do what I know best, promote hard, deliver great service and shure up every aspect of my company. What that resulted in, during the crisis, was the biggest and highest levels of sales and expansion for my company. April 2020 we had our highest month ever in sales company history, May 2020 we did it again and beat April to have our highest month ever in company history, and this month in June 2020 we beat May again for our highest month ever. All of my employees received their paychecks and all clients were given above excellent service.
We did all the right things, did not BUY into the fear, we did not buy into the chaos. We walked the ethical line and made sure everything we said we were going to do we did, every call was as straight as you could make it with no deviations. Problems were handled efficiently and rapidly to focus on production and sales. We continue to this day. We flourished and prospered, while helping millions of people through free content take the information we use for marketing to help them get out of their situation.
You see more about it here in this video: https://www.youtube.com/watch?v=uJ9J-_11_fI&t=155s
Robert Syslo Jr is an internationally renowned Creative Branding Expert responsible for the digital creation, production and promotion of small, medium and large businesses. His speciality lies in entrepreneurs, influencers, and any business interested in creating a message out into the marketplace. Having worked with entrepreneurs to assist in developing, scaling and enhancing their message into the marketplace, Robert specializes in branding, video production, marketing, website design, graphic design, television show creation and distribution.
With clients across the world, Robert has helped hundreds of companies and individuals develop their personal story, and share that story online in Digital Video. Robert got started in digital video back in 2007 when Youtube began to become very large. Companies at that time were interested in telling their stories on Yelp, CitySearch and other platforms, now the game has changed to social media. Robert specializes in a depth storytelling, brand aesthetics, content creation, video FX, editing, cinematography, product development, and distribution.
For the last 16 years Robert is at the forefront of his industry and has changed digital video to become exciting, enthralling and most of all interesting to an audience.
To gain access to live Branding and Advertising Training and how Robert Syslo built and assisted the development of some of the worlds most notable brands pick up his training here: https://sysloventures.com/secretsreve...
Learn more about how Robert Syslo can help you https://sysloventures.com
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Robert Syslo Featured as One of the Top Business Leaders to Follow in 2020 - Yahoo Finance
The below is an excerpt taken from the the full article in Yahoo Finance.
NEW YORK, NY / ACCESSWIRE / March 23, 2020 / As the first quarter of 2020 comes to a close, we are giving way to a new quarter. And despite everything that is happening in the world today with The CoronaVirus, the economy, and everything else; there are people who can inspire us during these trying times.
Now, more than ever, business leaders across our world will help us define what the next year and the rest of the new decade will be like. This year, VIP Media Group is putting together a group of entrepreneurs which they consider to be some of the top individuals to watch in 2020....
Robert Syslo Jr. runs Syslo Ventures, a production, marketing and promotion agency he founded out of Sunny Isles Beach Florida. After leaving his former position a year and a half ago he has been able to effectively deliver video advertisements, graphics for social media and full fledged aesthetically based websites. On average his company produces around 30 to 40 videos per week. With over 200 clients across the US and the world, Robert specializes in removing the false information connected to advertising and delivering a powerful yet simple form of communication to entrepreneurs who want to reach an audience effectively.
See the full article here: Yahoo Finance
It has been an interesting 10 months. Stepping out on my own I still hold dearly as the best decision I have come to make in my life. While that decision was an anguishing one it’s done. Today with a staff of 5 and a client base of over 200, my company became profitable, literally from day one. I took no loans for Syslo Ventures, and asked no one to invest in it. I just picked up my phone and started calling people and businesses.
When I got focused and really started to pay attention to what I was good at what was merely done for survival turned into a profitable high six figure business. I decided to not venture off in directions that seemed great, that offered an allure and stuck to my true qualities and what I am good at. Yet being an entrepreneur, now business owner with employees the game is very different then when I started with myself. I find myself hustling to ensure my employees are protected and my clients are protected. The hours worked are unfathomable and I used to read stories and listen to other entrepreneurs talk about this, until experienced there was no real way to grasp it.
What’s funny right now is that I am so focused on the business, on my employees, on delivering for my clients I found myself wondering where do I stand in relationship to other companies that have started? That was a strange sensation. What barometer do I have for this to know how well I was doing. I spent the extra money on employees and started delegating. I track every single item down to the T, this includes how many social posts, daily income, customers acquired, reach on social platforms, phone calls, sales, product value delivered. And the only thing I see month over month is lines reaching to the sky on all my graphs. Week over week I watch as I crush goals and have increases in the 400%+ percentiles. Again there is no real barometer. Then I realized, why do I need one? I simply need to reinforce what I have been doing for the last 10 months and expand again.
It is crazy to think that the amount of income is 5x what I ever have made in my life, yet I don’t get excited about it. To me income and wealth allows me to handle issues, expand and reinvest in my business and invest in my company. I would force expansion. I would sell, sell, sell and put myself in a position where I needed to hire to deliver. I would focus on the income, then expand and then repeat. I still do this. I Figured out this technique when I was working as a sales director at my last position. I would grind for 90 days as myself until I got to a point I literally could not deliver this on my own anymore. So I would oversell expand and work twice the hours to ensure no loss of production occurred. I would stabilize and then do it again. I am going into my third cycle of expansion now and realize I have many more to go.
When analyzing my stats, I saw a huge increase when my non-compete lifted. This was a definite turning point for me. While the business was profitable from day one when I started to push on it and got my head straight, six months after quitting my job, when the noncompete lifted the stats shot through the roof and I couldn’t believe the condition of power achieved. I attribute that to doing the right things and producing always and spending close to 18 hours+ a week on my own development. I even ask myself how I have time for that. But if I didn’t do this piece, I would not be able to handle everything that comes connected to running a company.
I woke up this morning and thought I need to write this out and get it out my head. I find writing, promotion, and videos help me remove and identify areas where the success has happened and where I still need to improve. I wrote an article my first 90 days as an entrepreneur, this is more of a 10 month check in for myself. There are moments when I am extremely proud and then there are moments where I am “WTF”. When those moments happen, I immediately return to the fundamentals of promotion, sales calls and delivery. It just reinforces the moment and grounds the situation. I compare myself to no one, and literally hold in my mind that I exist in a different strata than anyone else. That may sound vain, it’s more of a reality point. I am me, my business is me and my direction is my own. To compare and look, is a waste of production time and energy. The only way I got to where I am now, completely debt free and expanding my employees was done on pure focus and reinforcement. A really proud moment for me was when I paid my employees first salary and sales commission it was nearly 5K on top of a base salary. I was amazed! I was proud and honored to be able to help someone achieve this.
The end goal of this is really just a different perspective and viewpoint on where I am and what I am seeing from the day to day. From 0 - to 5 employees and over 200 clients, is absolutely incredible and it is done and achieved through the right ethics and the right level of action. Barometers aren’t really required as I thought to myself. What really matters is the constant progression. For an artist I sure pay attention to my numbers, at least 6 to 8 times a day I am looking at every statistic and number connected to my production and the production of the company. I didn’t think I had that ability but as the days progressed I realized it was a vital survival necessity.
I’ll write another article like this in a few months. But from 0 to this, is quite incredible.
When it comes to promotion there is a innate fear of it that exists. Sometimes this fear is legitimate and other times it’s a simple lack of understanding, and more often then not it’s fear of being rejected or hated on.
When I confront these three I simply go back to one solution and the solution is that I know my effort, I know that my intention is to help, and that what I am saying is the truth, not fabricated or altered. And when I come From this position, before I press the record button, all the considerations drop.
Remember where you are coming from and why you started your business in the first place. There is involved in creating a message than just placing content into the marketplace. What I am talking about is a deep rooted system of communication that enables your business to survive through extended periods of time.
To not invest or put in the effort to communicate into the marketplace, is a serious violation of your reasons for earning income. If I find myself not wanting to promote or afraid to communicate the very first thing I look at is - what am I telling myself or what has someone told me I shouldn’t do. Identifying these areas I can push forward. Most of the time the thoughts and considerations are flagrant illogic that have nothing to do with my main purpose, and if it is stemming from someone else I always ask myself what was the purpose of what they said? Did that make me feel good or bad? And if bad, why did I listen to it? Why would I allow that kind of talk around me, I don’t anymore, and you shouldn’t either.
What this comes down to is the investment into your own beliefs. If you believe in your products, if you believe in your brand, then I find no fault in speaking the truth, as long as it is truth. Always remember why you started in the first place and I guarantee you can’t make a mistake or have reason to fear promotion.
Learn more about this at https://sysloventures.com/secretsrevealed
There is a Way to Communicate Digitally - Robert Syslo Jr
I did not realize this, nor did I truly understand this. I felt that if I pounded a social media feed, I would get the results I was looking for. Over time I recognized that this would alienate my audience and push them further away from me. The game became more about understanding the needs and wants of an audience. What would they think of this if I communicated this way, or if I communicated that way? What does that look like?
There is really is a higher level of responsibility that has to be taken into account when you start your promotion. This is not a one way communication, this is a two way communication and in my viewpoint there is no reason to not apply the standard rules of a conversation to social media promotion. Why is this valuable? Because you, the authentic individual shows up and comes through. The message, the purpose, the content, all is directed towards the assistance of those who watch the content. That is why you must understand that there is a way to communicate digitally.
Over the last 17 years I have devoted my time and my energy to this to understand the exact ways to speak and communicate and social media has given business owners and influencers the opportunity to accelerate their communication. Check out my course https://sysloventures.com/secretsrevealed to learn more and dive deeper into this topic.
Today I am in New Orleans, speaking at my good friends conference Skill A Thon. What an incredible experience this is already shaping out to be. I remember working events as a sales person, the grind connected to that, and I always became the top producer at those events. Now as I am presenting I reflect on the responsibility I owe to the people that I will be speaking with. My job as a business owner and my job in promotion is to elevate an audience. Not to degrade them, make fun of them, make them wrong for whatever position they are in.
I owe it to them to ensure that the knowledge and the information I have inside of my mind needs to be communicated, promoted, and explained effectively so their lives can be enhanced. This is how I think of these things. I am no longer an employee, I am a responsible business owner, with teams across the world that I help support and grow. Clients around the world that I support and enhance their lives with. As a business owner it is my responsibility to ensure they are succeeding, that they are winning.
An online program doesn’t make you rich, the ability to help another over the long term with bonafide and valuable information does. The ability to elevate another to a higher level does, the ability to communicate into the marketplace and promote effectively thoughts and ideas that can make a difference is what matters. Far reaching effects can be created, positive effects can be created to make an everlasting impression for another human being. That is my responsibility in promotion in marketing and in life.
When I go to speak, I imagine the audience and their position. I think of every possible viewpoint they could have and how am I going to communicate to each of those. How am I going to enhance their lives. My responsibility is to take responsibility for every person in the room, no matter where they are or what they are doing.
Learn more about how to elevate an audience in promotion on my course - https://sysloventures.com/secretsrevealed
Today we’d like to introduce you to Robert Syslo.
Thanks for sharing your story with us Robert. So, let’s start at the beginning and we can move on from there.
Six years ago, I was homeless. Living out of the backseat of my car in Los Angeles. After situation after situation, even getting stranded in another country, I landed back in Miami. I lived in a hostel on ocean drive for two months, at the Decowalk Hotel surviving on $100 a week. I got a job at the Banana Republic and could afford my first room to rent. I then got a job as a video producer, which has been my passion since I was 15. After traveling the world, I could not believe I arrived here, broke no income and stuck. At this company, I learned how to sell and eventually built a multi-million dollar advertising agency while working there. This past November 2018, I went out on my own and started my production agency, Syslo Ventures. I am based in Miami, Sydney Australia, and Brisbane Australia. I live in Sunny Isles Beach and help clients around the world with communication in video, graphics, and web design. Apart from that company is also an advertising agency where I help companies, both small and clients with net worth’s of $300 Million or more, reach into the marketplace and grow their business.
Has it been a smooth road?
It has not been a smooth road. I moved from New Jersey, where I was born, to New York City, worked in the film industry as an intern, that failed dropped out of college, moved to Albuquerque, New Mexico back in 2008. I lived there for five years, as the film industry came to New Mexico for Tax Incentives. I then went to China for a month, then moved to Los Angeles, where I wound up homeless sleeping in the back seat of my car. I then reached out for help and found a group based out of Trinidad and Tobago. I sold my car and bought a one-way flight to this Carribean island. Where I was working without food or pay, but happy to change my scene. I then got fired from the company I worked for as I called in sick and started knocking on doors to other ad agencies in Trinidad. Now, stranded on the streets and no money to return home, I linked up with a radioshack company there and started helping them promote. I then got enough money to return to the US, via this company and came to Miami. I lived in the Decowalk Hostel for about three months surviving on $100 a week before I got a job at the Banana Republic down in Lincoln Road. I wanted something more and landed a job as a video producer, my passion. I then learned the game of sales and built a multi-million dollar advertising department inside of this company. This past November, I then went out on my own to Start Syslo Ventures. My production and promotion company. I now have clients around the world, and help them communicate in the marketplace. I never forget how difficult it was for me when I had nothing, and could barely afford food. Showering at the bathhouses in Venice Beach, California. I lost everything and found a way to come back.
See the full story here: Voyage MIA
When I began this dive into the social world , I really wanted to understand the true purpose of promotion and what that would do for a business, for a company or an influencer. Realistically I think of the word promotion and I associate with FB Ads etc, what I later discussed is that is only 20% of the deal. The other 80% is the purpose, the content and how something is communicated. I wrote in another article describing the Illogics of Promotion, this article identifies what I believe to be the purpose of promotion.
When a company is started and a business owner takes the plunge to develop their product, their idea their service into the marketplace, it’s all about how is someone going to know about this. That thought confronted fully is daunting, I know because I have been doing it for the last year. Confronting and looking, observing and notating, and I kept coming back to a very simple point. The reason behind why I would even decide to do something like this in the first place. The reason being, to help others, because I value myself enough to communicate I know how to make a difference for another with my knowledge.
Promotion is not a vanity act, although treated as such by some, promotion is more of a validation and a point of integrity and honor to oneself. I view promotion not from the viewpoint of Facebook Ads, or social media, but more the ideal expression of my true purpose in life. As I began to expand that business, the purpose of the content shifted from “buying a product” to “how can I help this person with my information” and “what ethical obligation do I have to do so”.
If I were to sit on information I have, and I knew it could better a social area at large, what does that say about me? It says I am selfish and not interested in helping a group become more enhanced in a way that I know yields results. That is not me or my viewpoint, that is the opposite, however ask yourself, what do I know that I know will make a radical change within your space and within your industry, and then ask why am I not talking about it? Because if the product is ethical, if you are ethical, then there is no reason not to have this discussion.
The purpose of promotion is to validate your dreams, your purpose on the line of how you make and effect a difference for others. To do anything less, is a sever violation of your own duty to help others win.
This is just a brief point that I am describing here, I really hashed this out in my training, Secrets Revealed, I discovered all of this information and immediately said this is my duty, to share it with others. You can learn more about if, if you feel inclined to do so here: https://sysloventures.com/secretsrevealed.
But the true purpose of whatI am doing is far more than video production, it is the vital insistence that individuals have the right to communicate and communicate what they know will enhance a group at large.
I went dark on social media for 6 months. I had left my previous job and started my journey as an entrepreneur. I was on a path of discovery to understand who I was and what I was about. I began to analyze social media and the messages that were being promoted. I saw the top promoters, the middle of the road and those just starting out. I did not thing but observe. I had information on marketing, I had information on promotion, but was in a position of ethics of honoring an agreement that was made, so I could not promote the way I desired. I had bills to pay, I had a life, personal development and all connected to that. My survival was at play here.
I got honest and observed. And I began to see the way in which promotion was being done was based off of what other top level marketers had said and promoted, did or pushed. I then watched as others would mimic and copy that style, the phrases, or downright repost the information that was being shared. I saw only copies of others, a severe lack of authenticity and misguided communications, some of which I do not think are fully understood.
What do I mean by this? Here is an example the meme/quote: “Failure is a part of success” or “You try fail, try fail and try again”. Somewhere along the line someone had this experience and began to spread this information as part of success. I thought to myself, well that might be a part of his experience but does that have to be my experience? Why would I go into agreement with a piece of information that was created by someone else who I do not even know? Yet there it was all around on Youtube, Facebook, Linked In, etc and I watched as a collective group of people went into agreement with this. I only use this as a specific example there are many more variations of that. I found this illogical
Then there was the obsessive need to share others information and quotations. I thought to my self this is great that we can flow promotion to others, but where is the individual who is doing that sharing? Where is his or her actual viewpoint and what are they trying to communicate. I applied this to myself I asked the same questions, what do I know or what I can bring to the social arena? What I developed was a way of communication that came from me, my experience, my viewpoints and thats all it was.
My business began to grow and began to expand. Every business owner I encountered from that point forward had the same problem, a communication problem. I found that there were serious elements of promotion that were missing and I began to codify what those were and as I dug deeper I found it was very common across the marketplace. Only the ones at the top were effectively communicating from their viewpoint, albeit some had contradicting messaging, but overall you knew what that person stood for. This is what I saw was out for businesses across social media, I could not know what they stood for if they were promoting others viewpoints that were not their own.
I built a program to solve this, Secrets Revealed, you can check it out here https://sysloventures.com/secretsrevealed. I wanted to come from a place of help and offer a way to talk that could work and expand into the marketplace.