The Fear of Promotion - Robert Syslo Jr

When it comes to promotion there is a innate fear of it that exists. Sometimes this fear is legitimate and other times it’s a simple lack of understanding, and more often then not it’s fear of being rejected or hated on.

When I confront these three I simply go back to one solution and the solution is that I know my effort, I know that my intention is to help, and that what I am saying is the truth, not fabricated or altered. And when I come From this position, before I press the record button, all the considerations drop.

Remember where you are coming from and why you started your business in the first place.  There is involved in creating a message than just placing content into the marketplace. What I am talking about is a deep rooted system of communication that enables your business to survive through extended periods of time.

To not invest or put in the effort to communicate into the marketplace, is a serious violation of your reasons for earning income.  If I find myself not wanting to promote or afraid to communicate the very first thing I look at is - what am I telling myself or what has someone told me I shouldn’t do.  Identifying these areas I can push forward.  Most of the time the thoughts and considerations are flagrant illogic that have nothing to do with my main purpose, and if it is stemming from someone else I always ask myself what was the purpose of what they said?  Did that make me feel good or bad? And if bad, why did I listen to it? Why would I allow that kind of talk around me, I don’t anymore, and you shouldn’t either.

What this comes down to is the investment into your own beliefs.  If you believe in your products, if you believe in your brand, then I find no fault in speaking the truth, as long as it is truth.  Always remember why you started in the first place and I guarantee you can’t make a mistake or have reason to fear promotion.

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My Responsibility is to Elevate an Audience, not Degrade Them - Robert Syslo Jr

My Responsibility is to Elevate an Audience, not Degrade Them - Robert Syslo Jr

Today I am in New Orleans, speaking at my good friends conference Skill A Thon. What an incredible experience this is already shaping out to be. I remember working events as a sales person, the grind connected to that, and I always became the top producer at those events. Now as I am presenting I reflect on the responsibility I owe to the people that I will be speaking with. My job as a business owner and my job in promotion is to elevate an audience. Not to degrade them, make fun of them, make them wrong for whatever position they are in.

I owe it to them to ensure that the knowledge and the information I have inside of my mind needs to be communicated, promoted, and explained effectively so their lives can be enhanced. This is how I think of these things. I am no longer an employee, I am a responsible business owner, with teams across the world that I help support and grow. Clients around the world that I support and enhance their lives with. As a business owner it is my responsibility to ensure they are succeeding, that they are winning.

An online program doesn’t make you rich, the ability to help another over the long term with bonafide and valuable information does. The ability to elevate another to a higher level does, the ability to communicate into the marketplace and promote effectively thoughts and ideas that can make a difference is what matters. Far reaching effects can be created, positive effects can be created to make an everlasting impression for another human being. That is my responsibility in promotion in marketing and in life.

When I go to speak, I imagine the audience and their position. I think of every possible viewpoint they could have and how am I going to communicate to each of those. How am I going to enhance their lives. My responsibility is to take responsibility for every person in the room, no matter where they are or what they are doing.


Learn more about how to elevate an audience in promotion on my course -

The Purpose of Promotion - Robert Syslo Jr

The Purpose of Promotion

When I began this dive into the social world , I really wanted to understand the true purpose of promotion and what that would do for a business, for a company or an influencer.  Realistically I think of the word promotion and I associate with FB Ads etc, what I later discussed is that is only 20% of the deal. The other 80% is the purpose, the content and how something is communicated.  I wrote in another article describing the Illogics of Promotion, this article identifies what I believe to be the purpose of promotion.

When a company is started and a business owner takes the plunge to develop their product, their idea their service into the marketplace, it’s all about how is someone going to know about this.  That thought confronted fully is daunting, I know because I have been doing it for the last year.  Confronting and looking, observing and notating, and I kept coming back to a very simple point.  The reason behind why I would even decide to do something like this in the first place.  The reason being, to help others, because I value myself enough to communicate I know how to make a difference for another with my knowledge.

Promotion is not a vanity act, although treated as such by some, promotion is more of a validation and a point of integrity and honor to oneself.  I view promotion not from the viewpoint of Facebook Ads, or social media, but more the ideal expression of my true purpose in life.  As I began to expand that business, the purpose of the content shifted from “buying a product” to “how can I help this person with my information” and “what ethical obligation do I have to do so”.

If I were to sit on information I have, and I knew it could better a social area at large, what does that say about me? It says I am selfish and not interested in helping a group become more enhanced in a way that I know yields results.  That is not me or my viewpoint, that is the opposite, however ask yourself, what do I know that I know will make a radical change within your space and within your industry, and then ask why am I not talking about it?  Because if the product is ethical, if you are ethical, then there is no reason not to have this discussion.

The purpose of promotion is to validate your dreams, your purpose on the line of how you make and effect a difference for others.  To do anything less, is a sever violation of your own duty to help others win.

This is just a brief point that I am describing here, I really hashed this out in my training, Secrets Revealed, I discovered all of this information and immediately said this is my duty, to share it with others. You can learn more about if, if you feel inclined to do so here:

But the true purpose of whatI am doing is far more than video production, it is the vital insistence that individuals have the right to communicate and communicate what they know will enhance a group at large.

Robert Syslo Speaks at HELP Miami - Hollywood Education and Literacy Project

When I was growing up I wasn’t given the right information, in fact I spent most of my time in confusion. I couldn’t decipher truth from what was practical and it caused me many problems in life.
Today I spoke to a group of 7th-12th graders on my experience and the importance of taking the time to understand information, defining everything connected with that information and then applying it. It was a true honor to speak at HELP (Hollywood Education and Literacy Project) here in Miami. The staff there are doing truly remarkable things for these young men and women in positioning them to conquer life and most of all to flourish and prosper. It was an honor.
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Why Video Content is the Necessity for You - Robert Syslo Jr

I went on this amazing podcast with some truly inspirational individuals, and reached a brand new audience.  I would love for you to check it out see below!

People fear the chore of creating content for multiple social networks, but it’s important to remember not to be too precious about things. Good content can be repurposed reused to your benefit to offset the workload. Dumb and Dumbest Podcast number #227 is streaming now and it’s an interview with about Video Content with Robert Syslo! Hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today! Message them at the links below.


Listen to the full podcast here -

Shifting for Purpose and Constructing a Brand Message that Breaks Through | Robert Syslo

Shifting for Purpose and Constructing a Brand Message that Breaks Through | Robert Syslo

Born and raised in Lakewood, NJ Robert has always had a profound love for adventure. Working with his father as an electrician and engineer, Robert learned from a very young age what the word “work” meant.

Listen to the full interview here:

Always being interested he developed an interest in cameras. Since 8 years old cameras, photography, aesthetics, interested him. Fast forward 23 years later, Robert now runs two successful companies, the first is the media production company Syslo Ventures, LLC which specializes in media production, digital video, web design, graphic design.

The second is Interview Blueprint an online digital training course for anyone struggling to get a job. Having worked around entrepreneurs for the previous 6 years, Robert decided it was time to develop his own company and help people the way he has always aspired to do so.

He has traveled the world as far as China and Latin America, the Caribbean and all across the United States, starting in New York City where he interned for Micheal Mailer Films.

2 Tips for Outstanding Video Production - Robert Syslo Jr

2 Tips for Outstanding Video Production

When it comes to creating videos online used to sell, tell a story, brand, whatever the outcome is there are definite ways to go about doing this.  In my 16 years I have seen the industry change over time, I have also seen the way editing itself has changed.  However, what I have found is that there are two extremely important tips that you must know and understand when it comes to producing a video that will create the desired effect and sell the products and services you are attempting to communicate about.

1. Know Your Subject Matter

Before you even touch a camera, before you even have an in-depth conversation with your clients, step one is make sure you 100% understand and can play in the space that you are going to be making a video about.  There is no greater mistake that professional filmmakers can make then not studying the subject matter that they will be creating a piece about.  If you cannot speak about it comfortably how are you going to create a work of art about it that will render the audience in a state of awe? You cannot.  That is why the first step is understanding the subject and fields you are going in.  Pull a little bit of midnight oil on this one and dive extremely deep into the subject, take very good notes, so the day you walk on set, or sit down in front of the interviewer you can understand completely what questions to ask and how to ask them.

2. Know your Clients

Just like the preparation you are doing on the subject matter, you must take time to build a relationship with the individuals you will be working with.  Whether this is a narrative film, documentary film, or advertisement, you want to make sure you know your clients well. Ask them questions about their lives, their purpose, their motivations and ensure that you listen and acknowledge everything that is being spoken to you.  Your goal should be to know them as well or better than they know themselves.  From a creative standpoint this gives you the arsenal to draw from when you are creating your piece for the clients.

When it comes to creating a piece of art or work of advertising it must be genuine and come from you.  If you do not apply the above two pieces of information or data, then it will not work out as you have hoped, your clients will be disappointed and the failure of attaining more work becomes real.  It is simple do the research, be prepared and show up day one with as much knowledge of the people in the room as the subject matters to which they are discussing.


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Important Disclaimer:
Due to a signed Non-Compete with Cardone Training Technologies I, Robert Syslo, cannot sell video production or advertising services to any current clients, competitors or close affiliations to the Grant Cardone brand, Cardone University, and 10X Productions clients until after December 2019 (1 full year after my resignation). Requests for work will be denied from the viewpoint of ethical integrity and legal documentation. Any requests for business with Robert Syslo will be cross-checked with Cardone Training Technologies to remain in business ethics with my signed Non-Compete.